With nearly 20 years of professional communications experience, Tracy Anderson is an award-winning journalist, university teacher and author who is passionate about journalism and staying on top of digital media trends.
Tracy started her writing career covering the police beat and general news at the Lansing State Journal. She then transitioned into freelance writing and full-time work in marketing and public relations, gaining experience in the nonprofit, government and higher education sectors.
She has held communications manager and director-level roles at Michigan State University, marrying her love for storytelling and branding at a Big Ten university. As communications director for IMPART Alliance, Tracy channels her passion for advocacy and storytelling into promoting the vital work of the Direct Care Workforce.
With a background in journalism, Tracy is committed to amplifying voices often overlooked in the healthcare sector. Her expertise in crafting impactful stories drives IMPART Alliance’s marketing and communications strategies, ensuring that the essential contributions of Direct Care Workers are recognized and valued. Tracy’s leadership in shaping the organization’s messaging and outreach efforts reflects her belief in the power of storytelling to create change and drive social impact. Tracy has taught journalism and public relations courses for 15 years, including stints at her alma mater, Central Michigan University, and now at MSU. In 2015, she co-authored a book on the state of high school journalism with the Education Committee of the Society of Professional Journalists.
Tracy holds a bachelor’s degree in journalism and a master’s in English: composition and communications, both from CMU. She also earned a Graduate Certificate in Teaching from CMU’s College of Education and Human Services. Tracy considers herself a lifelong learner and has presented at and attended many conferences and trainings including Adobe MAX, Lilly Conference on College and University Teaching, Ragan & PR Daily Social Media Conference, Society of Professional Journalists National Convention, and more.